After graduating from San Diego State University (SDSU), Department of Business Administration in 1987, Ümit Solak started his career at Procter & Gamble. Until 1993, he worked in the Sales, Trade Marketing and Marketing departments of this company, starting from the lowest sales level, and realised the launches of Pantene, ACE and Ariel brands.
Between 1993 and 1998, he worked as a manager in Sales and Marketing at the Coca-Cola Company and CCI, and in 1996 he led the restructuring process of Coca-Cola’s operations in Peru.
In 2000, Mr Solak established the German-based Edding Company in Turkey, where he served as Turkey and Southern Europe Director for 13 years. He then worked as CMO at Tamek Gıda for a short time and served as CMO at Azersun Holding in Azerbaijan between 2015 and 2024. In this role, he managed approximately 90 brands in 10 different categories and was responsible for the entire P&L of Azersun Holding’s FMCG division.
Ümit Solak is an expert with an extensive experience and managerial background, especially in the field of marketing.