After graduating from Boğaziçi University’s Business Administration department in 1996, Nazlı Soylu began her career as a Vehicle Recognition System Sales Coordinator at Shell Turkey. She has held various managerial roles in the FMCG sector, including positions at Henkel, SC Johnson Wax, and Evyap, as well as Marketing Director, Trade Director, and Marketing Director roles at Hero Gıda A.Ş. and Kerevitaş A.Ş. within Yıldız Holding. Soylu later transitioned to the retail sector as Marketing Director for local and export markets at Defacto before taking on the role of Marketing and Corporate Communications Director, as well as Executive Board Member, at Adel Kalemcilik A.Ş., part of Anadolu Group. With expertise in integrating retail and FMCG sector dynamics, she has also been instrumental in managing the Faber-Castell brand. Until 2024, Soylu served as CMO and Executive Board Member at Pınar Water and Beverage, a subsidiary of Yaşar Holding. Currently, she undertakes consultancy projects, delivers marketing training, and guides young professionals on their career journeys.